Millennnials, people in their 20's and early 30's, are increasingly seeking socially responsible investing. They're choosing value-driven, socially-aware companies and investment funds that match up with their own values and causes. Jim Victor, financial analyst, says the trend isn't new, but is having a new resurgence. In less than 10 years, millennials will represent 75% of the American workforce and will hold the majority of the purchasing power. So understanding this value-driven trend is important for the future of the U.S economy.