The University of Iowa is facing controversy over a new four year agreement with Anheuser-Busch that allows the alcohol manufacture to put the Tiger Hawk logo on their products.
Critics say the University is not following through on its commitment to advocate for safe and responsible drinking.
"Whether it undermines or not, it feels a little inconsistent," Ron Berg, the CEO of Mecca Counseling Service, told KWQC.
Berg's company works with individuals to combat alcohol abuse in Iowa City and other Iowa communities.
"You've got 5th graders up in Sioux City and junior high kids in Mason City, I just wonder what this relationship between the University and Anheuser says to those kids," Berg said.
The University says the agreement in actuality promotes responsible drinking.
In the deal, Anheuser-Busch must provide a "Drink Responsibly" logo every time they use the Tiger Hawk emblem.
"It is a way for us to extend the reach of the message that responsible, safe, and legal consumption is our goal," Rick Klatt, Associate Director of Athletics for External Communication, told KWQC.
Klatt reports that the agreement was controversial within University leadership.
While the University is not disclosing how much it will make off the deal, Klatt says some of the proceeds will go to the Office of Student life - which will use the money for responsible drinking programs.
Additionally, each time Anheuser-Busch uses the logo on their products they must obtain University approval.
"Before anything is produced or distributed or posted it must be pre approved by the University," Klatt said.
