Four months from the November election and the question everyone seems to be asking is, "why all the political ads now?" It boils down to math and the path the candidates are trying to create to reach 270 electoral votes to win the presidency.
Iowa is considered one of the swing states, but also a potential tie-breaker in the presidential election. That's why political ads are airing in frequency on local TV stations. But as with every political cycle, don't believe everything you read, see or hear.
"I'm Mitt Romney and I approve this message." "I'm Barack Obama and I approve this message." With election campaign finance rules, we've become familiar with candidate approvals on TV commercials. But this time around, the rules have changed and ads from political action committees are dominating the airwaves, without any mention of which candidate is behind them.
PACs are taking advantage of a recent U.S. Supreme Court ruling that allows corporations and labor unions to contribute to political ads, without limits, as long as they aren't direct contributions to the candidates.
"This new healthcare law, it just isn't fixing things," says the female announcer in a commercial by the legislative group, Concerned Women for America. Even though the super PAC's mission is to promote biblical values, the ad is focused on healthcare and implies people are losing coverage under America's new health care law.
KWQC has seen no evidence the Affordable Care Act, which is not yet fully in effect, is denying care to anyone. In fact, the law eliminates the ability of insurance companies to deny coverage because of preexisting conditions. The advertisement is also critical of costs.
"Studies show the president's healthcare law is projected to add hundreds of millions of dollars to our deficit."
The ad fails to mention what study it is citing and the advertisement completely ignores a letter by the non-partisan Congressional Budget Office stating that "repealing that legislation would increase budget deficits".
But it's not just pro-Romney ads that are raising questions. A Pro-Obama commercials are not always providing full context. For example, one commercial claims that, "Massachusetts fell to 47th in job creation" while Mitt Romney was Governor of Massachusetts. While the numbers are accurate the ad fails to mention how the economy improved while Romney was in office compared to his predecessor and his successor. The Bureau of Labor Statistics reports that manufacturing job loss was nearly five percent lower when Romney was governor than the four years before and the four years after his term.