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Learning On The Job

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Dana Evers says she is carrying on the legacy which her late husband Mark left behind. Dana is the President of Riverside Custom Woodworking in Fulton.

Almost two years ago, Mark died from brain cancer. He started the woodworking business  about 20 years ago. Following Mark's death, Dana resigned from her job as a school psychologist ..  Instead, devoting her time to the woodworking business.

She says it's more than a business. Keeping it up and running is a tribute to Mark. So, she has literally been learning on the job. She also took a community college class called "Boot Camp For Entrepreneurs".

Dana has certainly measured up, using her marketing and communication skills. She also respects the expertise and skill of her employees.  She trusts them and asks for their advice. The workers are very appreciative of the fact that Dana decided not to sell, or close the business. Instead, she was dedicated to preserving the jobs so that employees could continue to make a living.

The woodworking business is doing well. She calls it Mark's crowning life achievement, saying he would be very proud of what his wife has accomplished. Mark, she says, was probably the nicest person she ever met. Generous to a fault. A very wise businessman.  

 

 

 

 

  

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