Local Stores Benefit from Super Bowl - News and Weather For The Quad Cities -

Local Stores Benefit from Super Bowl

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Superbowl Sunday is the biggest house party day of the year and for some, like a holiday in itself. That means a big boost for some local businesses. From the food to big screens, for some football fans, no expense is spared. Superbowl Sunday is only after Thanksgiving for food consumption and local grocery stores tell us that's why it's one of their busiest times of the year. Local home theatre stores and TV repair shops say they also see an uptick in sales because football fans want a clear picture to go along with those snacks.

"We buy chips and dip, chips and salsa, some things to put on the pizza pizzazz like mozzarella sticks and pizza rolls, pop," Shopper Erika Diercks said.

The staples of superbowl food are beginning to fill up local grocery carts. Managers at the Moline Hy-Vee say it is only the beginning.

 "We'll have a big rush on Saturday and early morning Sunday we will get really busy in here," said Tim Housby, Store Operations Manager.

He says people will spend anywhere from $20 to $220, depending on the size of their party. For some of those football fans that will be on top of their new TV or home theater system.

"Men will say anything to get a television I guess," said Duane Randleman, Sales and Design Rep for Automated Lifestyles.

He says while people usually have more than one reason for buying a TV, the superbowl is an excuse he's heard a lot recently.

 "Certainly they say it and its one of the excuses to do it."

He says the superbowl, along with the cold weather, helps boost business 15 to 20 percent. Those who debut their new home theatre systems on Sunday often act as free advertising as well, bringing in business even after the big game.

"Of course all their friends come over and they see what has been done with the house and then it spreads and expands from there."

Workers at Action TV, a repair shop, tells us they have been very busy as well. They say many people who have projectors have been ordering new lamps, to be sure they don't go out during the game.