An Unlikely Pair.. Helping the QC's Elderly - News and Weather For The Quad Cities -

An Unlikely Pair.. Helping the QC's Elderly

Updated:
  • Most Popular StoriesMost Popular StoriesMore>>

  • Small Towns Plan For More Businesses

    Small Towns Plan For More Businesses

    Sunday, July 27 2014 11:34 PM EDT2014-07-28 03:34:16 GMT
    Many small towns in our area are seeing young people go off to college and settle elsewhere, but some local villages are looking to change that. Community members in Stockton, Illinois are using a special program to revitalize the community and potentially keeping more people around.More >>
    Many small towns in our area are seeing young people go off to college and settle elsewhere, but some local villages are looking to change that. Community members in Stockton, Illinois are using a special program to revitalize the community and potentially keeping more people around.More >>
  • Last Bix Finisher Inspires The Crowd

    Last Bix Finisher Inspires The Crowd

    Saturday, July 26 2014 6:08 PM EDT2014-07-26 22:08:16 GMT
    In less than three hours, Toni Wendler finished the 2014 Bix 7 race. She was born with Spina Bifida, but doesn’t stop her from reaching her goals.More >>
    In less than three hours, Toni Wendler finished the 2014 Bix 7 race. She was born with Spina Bifida, but doesn’t stop her from reaching her goals.More >>
  • PV Superintendent Says Ineligible Runner Was Aware Of Eligibility Requirements

    PV Superintendent Says Ineligible Runner Was Aware Of Eligibility Requirements

    Friday, July 25 2014 7:47 PM EDT2014-07-25 23:47:16 GMT
    Pleasant Valley Girls' track team has been stripped of its 2014 Class 4A state title after one of its members was ruled ineligible by the Iowa Girls' High School Athletic Union Board.PV Superintendent Jim Spelhaug tells KWQC there is “no question or confusion” that the team member involved and her family knew of the state's eligibility requirements.In April, PV’s star runner, Kaley Ciluffo explained why the 800 meters is her event.It's basically like two 4400'sput together which, that's why i...More >>
    Pleasant Valley Girls' track team has been stripped of its 2014 Class 4A state title after one of its members was ruled ineligible by the Iowa Girls' High School Athletic Union Board.PV Superintendent Jim Spelhaug tells KWQC there is “no question or confusion” that the team member involved and her family knew of the state's eligibility requirements.In April, PV’s star runner, Kaley Ciluffo explained why the 800 meters is her event.It's basically like two 4400'sput together which, that's why i...More >>

CASI or the Center For Active Seniors, Inc. - is partnering with a local brewery in older to help the elderly. 

That's right.. You read correctly. 

In an effort to tackle the growing issue of a ever increasing baby boomer generation population - CASI and the Great River Brewery have created a new beer that will be sold in and around the QCA.

After nearly 9 months of planning and brewing, Owney Red Irish Ale was born. 

And the name is significant. 

"The name Owney is actually an old Irish word for elderly.." says CASI Marketing Director Sarah Arp. 

Every label will have a CASI logo as well as a explanation of their services and what they do for the community. 

One of the major things it discusses is the fact that in the year 2025 - the elderly population will account for 25% of the QCA. 

And to take advantage of that - CASI wanted to find a way to market not to today's seniors - but to the seniors of a decade from now and maybe even their children. 

"It's about getting us out there and getting us known in a different way because you don't see a senior center with beer," added Arp. "This way, we'll stand out a little bit more and hopefully be targeting a different market."

And even though this will make great River more money as they deliver yet another unique beer to the area - they are happy to be giving back a little something to the community as well.. Doing what they do best.

"It's always a good feeling to do something good," says Owney Brewer, Trevor Krutzfeldt. "That way we aren't just brewing for ourselves."

Owney Red will be available in many Quad city Stores next week. 

There will be a tapping party and CASI benefit on March 9 at the Great River Brewery. 

Powered by WorldNow

805 Brady Street, Davenport, IA 52803

Telephone: 563.383.7000
Fax: 563.383.7131
Email: news@kwqc.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Young Broadcasting of Davenport, Inc. A Media General Company.