CASI or the Center For Active Seniors, Inc. - is partnering with a local brewery in older to help the elderly.
That's right.. You read correctly.
In an effort to tackle the growing issue of a ever increasing baby boomer generation population - CASI and the Great River Brewery have created a new beer that will be sold in and around the QCA.
After nearly 9 months of planning and brewing, Owney Red Irish Ale was born.
And the name is significant.
"The name Owney is actually an old Irish word for elderly.." says CASI Marketing Director Sarah Arp.
Every label will have a CASI logo as well as a explanation of their services and what they do for the community.
One of the major things it discusses is the fact that in the year 2025 - the elderly population will account for 25% of the QCA.
And to take advantage of that - CASI wanted to find a way to market not to today's seniors - but to the seniors of a decade from now and maybe even their children.
"It's about getting us out there and getting us known in a different way because you don't see a senior center with beer," added Arp. "This way, we'll stand out a little bit more and hopefully be targeting a different market."
And even though this will make great River more money as they deliver yet another unique beer to the area - they are happy to be giving back a little something to the community as well.. Doing what they do best.
"It's always a good feeling to do something good," says Owney Brewer, Trevor Krutzfeldt. "That way we aren't just brewing for ourselves."
Owney Red will be available in many Quad city Stores next week.
There will be a tapping party and CASI benefit on March 9 at the Great River Brewery.
