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SOURCE Etam Lingerie
PARIS, February 25, 2013 /PRNewswire/ --
On 26 February 2013, Etam will open Fashion Week with its "Girls Only!" Live Show at the Bourse de Commerce (Paris 1st arrondissement).
For this sixth edition, the Etam Lingerie and Natalia Vodianova for Etam collections will once again create a buzz to the sounds of the new international women's musical scene, under the artistic direction of Mark Ronson.
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AN ORIGINAL DEVICE
Already having been the first brand to broadcast its fashion show live on the web, Etam is innovating once again and ringing out Fashion Week throughout France.
This year, the Live Show will be broadcast live and in 3D during a private screening in 20 cinemas throughout France.
Live Show ETAM "Girls Only!"
For this sixth edition, lingerie collections Etam and Natalia Vodianova for Etam will parade to the sound of "it girls" from the international music scene.
The Bourse de Commerce de Paris will rock to the sound of these five exciting artists:
Rita Ora is the new face of the British pop scene who topped the UK charts twice in 2012.
MIA is a brilliant and provocative British rapper who recently collaborated and sang on Madonna's single "Give me all your luvin".
Selah Sue's first album was released in 2011 and went triple platinum.
Lykke Li is a Swedish singer who has mesmerized audiences with her electro pop, including the famous global hit "I follow rivers".
And finally back on stage and for Etam, Lily Allen and her colourful world.
Mark Ronson is the artistic director.
Etam Live Show - February 26th at 9 PM - Bourse de Commerce de Paris
The broadcast will be live on etam.com
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