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SOURCE Beekeeper Group
LOBBY DAY? THERE'S AN APP FOR THAT!
WASHINGTON, Feb. 27, 2013 /PRNewswire/ -- Beekeeper Group and its client, the International Franchise Association, were awarded the Public Affairs Council's Grassroots Innovation Award for the IFA Franchising Votes mobile application that was developed for the IFA 2012 Public Affairs Conference.
"We are honored to receive this award that recognizes the power of grassroots within the franchising community," said Matt Haller, IFA vice president of Public Affairs and Chief of Staff to IFA President & CEO, Steve Caldeira. "Working with Beekeeper Group we were able to develop and deploy powerful tools that our members could use to communicate IFA's message to lawmakers. The app's integration with social media amplified our ability to promote the economic impact of the franchising industry in every state and congressional district."
"We are very proud of our client and thankful for the opportunity to work with them on this award-winning grassroots innovation," said Mike Panetta, Partner at Beekeeper Group. "We are all increasingly living in a world where there is no 'offline' any more. The ubiquity of mobile devices and the increasing speed of wireless connections enable organizations to develop and distribute robust tools that create powerful opportunities for associations and issue groups to advance their causes."
The IFA Franchising Votes application empowered the IFA franchisee membership by providing all the tools needed for effective grassroots lobbying within a single mobile platform. Using this application, IFA members were able to:
The application increased the "public echo" of the franchisee's efforts on Capitol Hill. By using Franchising Votes, IFA members were able to generate social media content related to the conference that would be automatically appended with the appropriate hashtag and posted on the member's Facebook, Twitter, and Foursquare profiles. Through IFA Franchising Votes their members could:
Contact: Mike Panetta, Partner, Beekeeper Group
202-540-8787 ext. 202 | firstname.lastname@example.org
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