Succeeding With Small Biz Saturday - News and Weather For The Quad Cities -

Succeeding With Small Biz Saturday


As the holiday season moves past the big sale days of the weekend, some big box retailers are wondering where the money is.

Because of the early Thanksgiving shopping, some numbers show Black Friday shopping was down 13% nationwide, compared to last year.

But - it's a different story for some small businesses.

"We don't have the buying power to offer major discounts that the big box stores have," says Amy Trimble, owner of Watermark Corners in Moline.

Even though it's hard to compete for price, Trimble says that isn't always a bad thing.

"We were 50% over our sales from the holiday weekend last year," she says. "If somebody walks into a big box store and says, "I have an Uncle who is really hard to buy for." They aren't going to care. They aren't there to help somebody personally shop. When you come to a small business like ours, that's what we specialize in."

So, Trimble says her store rarely offers sales.

But does offer unique things that can't be found at the big retailers.

So the fact that her business did well, while other big chains didn't over the major shopping holiday, doesn't surprise her.

"It tells me the community is liking out store. They are liking our merchandise, they are liking our service, they are liking what we have to offer."

But, Trimble admits, the success of smaller shops on the retail holiday didn't happen without a little help - from the marketing push of Small Business Saturday.

"It's gotten bigger and bigger," Trimble explains. "The first year, not a lot of people knew about it. It was a real small grass roots effort. But each year our Saturdays have gotten stronger."

And this shop owner says that's a good thing.

Because the rest of the year can be unpredictable.

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