Bix Organizers to Hold Kickoff Event Wednesday - News and Weather For The Quad Cities -

Bix Organizers to Hold Kickoff Event Wednesday

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Race organizers will hold a Bix 7 kickoff event Wednesday at the Isle Casino Hotel in Bettendorf at 5:30 p.m.

This year marks the 40th anniversary of the race and organizers say they will make important announcements related to the anniversary and registration.

Race Director Ed Froehlich said the big goal this year is to get 20,000 people running the race.

"We're looking at a lot of ways of changing the race a little bit to encourage as many people to get involved," Froehlich said. "Maybe they haven't done it before, but we're going to start reaching to get everyone we can to get to 20,000."

Froehlich said the number would be an increase over the typical 15,000 runners he's seen for the Bix 7 over the past five or six years.

In those recent years, the Quad Cities Visitors and Convention Bureau estimates Bix weekends brought in about $2 million to $3 million.

"Sixty percent of the people come from 50 miles or more away and when you bring that many people into a community with money, it makes a tremendous impact and that's why the city's behind it so much," said Froehlich when asked about the economic impact the race has had on the community.

While the kickoff event is Wednesday, the actual race is scheduled for July 26, 2014.

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