Moline: Turning Trash Into Money - News and Weather For The Quad Cities -

Moline: Turning Trash Into Money

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Advertising on your trash cart lid?

It's a plan that Moline city leaders are trying out thanks to a partnership with National Cart Marketing.

The program replaces lids on 96-gallon carts featuring advertisements for restaurants and other businesses.

Some of those ads will even be interactive with smart phones.

The company will sell the ads and maintain them.

Moline officials say homeowners will even get nine and a half extra gallons for trash thanks to the lids design.

Doug House, General Manager Municipal Services says the program is good for Moline's residents.

"It uses space that we already have. It's just an excellent way to generate revenue without going back to the taxpayer or having to raise fees for that service."

City leaders say if the program is implemented full scale, it could bring in about $100,000 in additional revenue a year.

The money would then go to the sanitation fund.

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