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Turning Trash into Cash

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If you live in Moline, changes could be coming to your trash can starting Monday.

City leaders are hoping to turn trash into cash with a pilot program that replaces the lids on 96-gallon carts with those featuring advertisements.

Crews with the company called National Cart Marketing will be in Moline Monday and Tuesday replacing current trash cart lids with new ones. The new ones are taller, adding about 9.5 gallons of space to the carts, and feature various advertisements. Many of the advertisements feature QR codes so they're interactive with a smart phone. 

Nearly 2,000 of the new lids will be changed out and installed from I-74 to First Street, between 20th and 27th Avenues.

Crews ask residents in that area to leave carts out until they've been fitted with new lids. They say all of those should be in place by Tuesday.

Right now, the program is in its pilot phase. But if it's implanted full-scale, city officials have said it could mean about $100,000 in additional revenue for the city. The money would all go toward the sanitation fund. 

Phil Bonello, President and CEO of National Cart Marketing, said the program will be good for everyone in the community by creating jobs, providing offers for residents, and generating revenue for the city. 

Bonello said the program can also serve as a form of community outreach.  

"Just about every home has a trash cart," Bonello said. "Not every home has web access or a mobile phone, so particularly for the older population, if they need to be made aware of a health initiative, a veterans tax program, this is a good vehicle to get that sort of message out."

Bonello said people can opt out of the program if they'd like, but it would mean the city would lose out on some revenue. 

 

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