Special Delivery: Mother's Day Orders Boost Florist's Bottom Lin - News and Weather For The Quad Cities -

Special Delivery: Mother's Day Orders Boost Florist's Bottom Lines

Posted: Updated: May 11, 2014 10:53 PM
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Mother's Day is the day all of us show mom how much she is appreciated, and local florists say flowers are the most popular gifts to give for the holiday.

From last minute shoppers to those that placed orders well in advance, flower shops have been busy this weekend preparing and delivering arrangements.

"Everybody's got moms. It's great to give mom a gift that grows," said Andy Kay, owner of the Greenthumbers.

Kay says that's something that is on the minds of many of his customers as they scan his flower shop, looking for the perfect gifts for loved ones.

"It's a lot of outdoor stuff, hanging baskets, geraniums, things to put outside on the porch," Kay said.

He says Mothers Day weekend is the busiest weekend of the year for him. The month of May accounts for 30 percent of his annual revenue, and that has him calling in all hands on deck to meet the strong demand.

"We're normally prepared for two drivers. But, during the holiday time, we have extra vans, extra staff and we just work long hours. Everybody works seven days a week,10-12 hour days," Kay explained.

Kay says his drivers delivered close to 300 flower arrangements on Saturday, and they delivered another 100 arrangements on Sunday.

One delivery driver, Randy Nelson, started making flower deliveries at 7 a.m. on Sunday.

"We just kept moving, kept delivering. We have a process almost like an assembly line to be efficient," Nelson said.

He says that efficiency pays off once the delivery is made.

"It's nice to have a job where people are happy to see you. You're bringing them good news," he said.

"It's really something special and something to look forward to every year," said Paula Aherns, who received flowers from her son, delivered straight to her door this Mother's Day.

Managers at the Greenthumbers say most deliveries go out Friday and Saturday, so they can be enjoyed on Sunday.

This year marks the 100th anniversary of President Woodrow Wilson's proclamation of Mother's Day as a national holiday.

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