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SOURCE Southwest Media Group
Partnership charts new territory on social media measurement at the product level
DALLAS, June 17, 2014 /PRNewswire/ -- Southwest Media Group, a premier independent media and marketing services agency in the region, has teamed up with ToggleShift to become the first agency to use a new measurement technology that provides social media business insights at the product level for its brand and retail clients.
The partnership brings together Southwest Media Group's media strategy, planning and buying acumen with Texas-based ToggleShift's new Product Discovery Engine. The proprietary technology, officially launched in mid-2013 by the social media measurement and data analytics firm, systematically monitors and indexes retail product activity in social media channels.
"The partnership with ToggleShift is a part of the evolution of our digital media insights practice delivering recurring value to our retail and brand clients," said Southwest Media Group Chief of Digital Strategy Eric Schaefer. "Rather than relying on traditional social media analysis such as brand sentiment, Southwest Media Group is focused solely on consumer product level measurement connecting back to one of the key business metrics for our clients – revenue."
Schaefer joined Southwest Media Group in early 2014 to lead the agency's growing development of a programmatic strategy team and digital media insights practice. As the influence and use of social media channels continue to affect how consumers interact with brands and retailers, he believes the need to measure those interactions at the product level becomes more imperative.
"With ToggleShift's focus on detailed measurement of retail product reach and exposure across social media channels, our partnership with Southwest Media Group is a natural fit to enhance its level of service to its retail clients," said ToggleShift founder and CEO Michael Bielinski. "Southwest Media Group's forethought to connect the dots with digital media insights is the perfect value opportunity for our Product Discovery Engine."
In addition to the ToggleShift partnership, Southwest Media Group has also grown its digital development and analytics capabilities and client offerings over the past year, including the acquisition of the award-winning digital agency YELLOW7 Interactive.
About Southwest Media Group
Award-winning Southwest Media Group is a unique media and marketing communications solutions company and one of the region's leading media service agencies, providing strategic planning, buying, digital and marketing services to a growing list of clients. Named the top agency in The Dallas Morning News' annual "Top 100 Places to Work" in 2012 and 2013, Southwest Media Group's clients include Taco Cabana, Pollo Tropical, Dillard's, Dave and Buster's, Omni Hotels & Resorts, and Michaels, among others.
Media Contact: Kristen Kauffman
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