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Partnership brings courses focused on cutting-edge social media marketing practices to Udemy for Organizations
SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- Udemy, the leading global marketplace for learning and teaching online, announced today that it has partnered with Hootsuite, the world's most widely used social relationship platform, to expand its social media marketing course offerings on its corporate learning platform, Udemy for Organizations (UFO), which is also available in the general marketplace.
UFO now offers more than 80 marketing courses, including social media marketing, search marketing, email marketing, data and optimization and many others. The additions come as marketers are under increasing pressure to perform within their organizations. A recent Deloitte survey notes that 53 percent of digital marketers have reported greater revenue growth responsibility within their organizations.
"It's essential for workers in every profession to stay current on the latest trends, technologies and best practices in order to remain competitive. This is especially true for marketers, whose field is constantly evolving, and online learning is the most accessible and affordable way for them to stay ahead of the curve," said Dennis Yang, CEO of Udemy. "Hootsuite is among the most important social media tools available and this partnership grants our corporate customers access to an even deeper wealth of knowledge and expertise."
Udemy launched UFO last year as a comprehensive and highly customizable corporate learning suite. Through UFO, organizations can purchase subscriptions to a suite of over 700 of Udemy's best courses for their entire teams. Companies can also create their own proprietary training courses with Udemy's course-building technology. Thousands of companies worldwide now use UFO for their corporate training needs, including 1-800-Flowers, Oracle and Ampush.
"Hootsuite is the innovation leader in social media education," said Jeanette Gibson, Vice President of Community and Customer Experience, Hootsuite. "To accelerate our global leadership in this space, it's key that we connect with business users where they are learning. Our partnership with Udemy helps us to do just that."
The Hootsuite courses are available on UFO now.
Udemy is the leading marketplace for online learning, democratizing education by making top-quality content from the world's experts available to anyone, anywhere. Its corporate learning platform, Udemy for Organizations, provides companies with a comprehensive corporate learning suite, including a content subscription offering, an easy-to-use online course creation platform and volume purchasing options. Founded in 2010, privately-owned Udemy is funded by Norwest Venture Partners, Insight Venture Partners, Lightbank, MHS Capital and 500 Startups, among others. Udemy is headquartered in San Francisco. Web: www.udemy.com | Twitter: @udemy | Facebook: www.facebook.com/udemy.
About Education at Hootsuite
As the world's most widely adopted social-relationship platform and leader in social media education, Hootsuite accelerates business success through leading education programs for individuals, small businesses and large organizations. Over 11,000 professionals have earned their Hootsuite Certification, and Hootsuite has educated more than 60,000 professionals and businesses through Hootsuite University and the Newhouse-Hootsuite Advanced Social Media Strategy Certification. Hootsuite has also worked with over 300 global higher education institutions, empowering students with digital skills for today's workforce.
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