Survey Data Collected From a Large-Scale National Sample of Educators Shows the Installed Base of Tablets Will Grow to 4.4 Million Units in 2014-15 - News and Weather For The Quad Cities -

Survey Data Collected From a Large-Scale National Sample of Educators Shows the Installed Base of Tablets Will Grow to 4.4 Million Units in 2014-15

  • Most Popular StoriesMost Popular StoriesMore>>

  • Fire At Winding Hills Apartment Complex In Davenport

    Fire At Winding Hills Apartment Complex In Davenport

    Monday, September 15 2014 1:27 PM EDT2014-09-15 17:27:58 GMT
    A fire at the Winding Hills apartment complex in Davenport forced an entire building to be evacuated. Firefighters were called to the Eastern Avenue complex around 9:30 a.m...More >>
    A fire at the Winding Hills apartment complex in Davenport forced an entire building to be evacuated. Firefighters were called to the Eastern Avenue complex around 9:30 a.m...More >>
  • Elderly Couple Tie Knot After 70 Years

    Elderly Couple Tie Knot After 70 Years

    Thursday, September 11 2014 7:17 PM EDT2014-09-11 23:17:49 GMT
    Seventy years is a lifetime for many of us but for Vivian and Alice, it wasn't too late to get married. Now in their 90's, together for more than 70 years, they tie the knot.More >>
    Seventy years is a lifetime for many of us but for Vivian and Alice, it wasn't too late to get married. Now in their 90's, together for more than 70 years, they tie the knot.More >>
  • PSL Get Fit Challenge

    PSL Get Fit Challenge

    PSL Get Fit Challenge

    Thursday, September 11 2014 1:25 PM EDT2014-09-11 17:25:04 GMT
     Sign up for another exciting PSL Get Fit Challenge from our friends at Fitness Xpress and Body Dynamics! This years challenge starts October, 1 so sign up today! More >>
    Sign up for another exciting PSL Get Fit Challenge from our friends at Fitness Xpress and Body Dynamics! This years challenge starts October 1, so sign up today! More >>

Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact pressreleases@worldnow.com.

SOURCE Simba Information

NEW YORK, Aug. 5, 2014 /PRNewswire/ -- Education Market Research, an association with Simba Information, recently released a new survey report on the Tablet market called National Survey of Tablet/Mobile Device Usage.  The top of the trees numbers, in terms of the installed base of computing devices, show approximately 13.2 million computing devices in K-12 schools, composed mainly of desktops (4.7 million), laptops (3.9 million), and tablets (2.3 million).

Simba Information Logo

The growth in this market, specifically in the tablet segment, is quite robust, certainly by normal K-12 standards.  "When we look at the average tablet spending cited by our survey respondents, and extrapolate to all schools and districts, we estimate that around 1.9 million tablets were bought in the 2013-14 school year.  And the average expected increase in tablet spending in the 2014-15 school year is 8.6%.  At that rate, the number of installed tablets in 2014-15 will nearly double compared to 2013-14," said Dr. Robert M. Resnick, president and principal researcher for Education Market Research.   

The next obvious question is, "who is the beneficiary of all of this K-12 spending on tablets?"  This report details the 2013-14 school year market shares of Apple, Microsoft, Samsung, Google, and sixteen other brands.  It also shows which tablet brands educators are most likely to buy in 2014-15.

How many Chromebooks are there in K-12 schools at present?  It appears that Chromebooks have crossed the 1 million units mark, with lots of growth potential in the next few years.

The next key question is, according to Dr. Resnick, "What are educators doing with all of those computing devices?"  The report shows that desktop computers are still very useful in the K-12 environment.  In fact, they are the first choice of educators for certain purposes.  On the other hand, laptops, tablets, phones, and other "smart" devices have their own unique role inside and outside of the classroom, as described by the survey respondents.

Taken together, the survey data paints a detailed portrait of today's K-12 market for computing devices, particularly tablets, in 2013-14 and 2014-15.  The information and analysis contained in this report is intended to help school product developers and marketers sharpen the focus of their digital product plans.

The report can be found at: http://www.marketresearch.com/redirect.asp?progid=86485&url=http%3A%2F%2Fwww%2Esimbainformation%2Ecom%2FNational%2DSurvey%2DTablet%2D8237029%2F

About Education Market Research
EMR analyzes the U.S. K-12 school market in all of it facets - textbooks, supplemental materials, computer hardware, software, video, online - and in each of its grade levels, major curriculum areas, and "markets within the market". The data contained in EMR's publications comes from original studies conducted by EMR using an information gathering network comprised of tens of thousands of educators. EMR provides original market intelligence not available from any other source.

About Simba Information
Simba Information is widely recognized as the leading authority for market intelligence in the media and publishing industry. Simba's extensive information network delivers top quality, independent perspective on the people, events and alliances shaping the media and information industry. Simba publishes newsletters and research reports that provide key decision-makers at more than 15,000 client companies around the globe with timely news, analysis, exclusive statistics and proprietary industry forecasts. For more information, please visit www.simbainformation.com or call 888-29-SIMBA.

Contact:
Robert Resnick, Ph.D
718-474-0133
bob-resnick@ed-market.com

Logo - http://photos.prnewswire.com/prnh/20140801/132631

©2012 PR Newswire. All Rights Reserved.

Powered by WorldNow

805 Brady Street, Davenport, IA 52803

Telephone: 563.383.7000
Fax: 563.383.7131
Email: news@kwqc.com

Can’t find something?
Powered by WorldNow
All content © Copyright 2000 - 2014 Young Broadcasting of Davenport, Inc. A Media General Company.