Concerts On The Course turning music fans into golf fans

SILVIS, Ill. (KWQC) - The Concerts On The Course is in it’s fourth year at Deere Run and tournament director Andrew Lehman says they have seen a ticket sale boost, beyond the concert days.

“I think the data would show you in our ticket that folks that came for the first time in 23 are now coming back. And what’s really cool is they’re coming back for multiple days. So it’s not just necessarily coming back on a concert day. It could be showing up for golf days on Wednesday, Thursday, Friday. And the other really cool thing that has happened as a result of these is our radius went from about a 2 1/2 hour radius closer to 4, 4 1/2. So to have St. Louis be in our top 10 ticket purchasing market and also where can you go see a venue or a concert act like Carrie Underwood and Old Dominion for the price that we’re charging. So world class golf all day, world class entertainment to close it down on Saturday and Sunday and you know it’s our duty to make sure that we’re celebrating the 4th of July on Saturday right before the Carrie Underwood concert on America 250. So we’ve got some got some surprises coming there too.”

Carrie Underwood and Old Dominion will take the stage on July 4th and 5th.